GIM E-Commerce
Understanding online shopper
Topic
In the year 2015, about 47 million people in Germany shopped almost 40 billion euros worth of goods via the Internet. Brands can hardly afford to exclusively go brick and mortar anymore, online retail has eventually turned from being a “nice to have” to being a “must have” for branded companies and discounters. Furthermore, consumers do not exclusively buy “conventional” categories like DVDs or books anymore. For them, it is perfectly normal to buy fashion, technology, journeys, even furniture and almost every kind of service online.
For more than a decade, we have conducted market research in the area of e-commerce for numerous renowned brands. Of course, we do not limit our research to “online only” brands, but also offer our services to brands that traditionally come from offline retail.
Areas of application
Our e-commerce market research comprises a wide range of topics: we offer practically anything from entire usability tests of new stores to concept tests of advertising campaigns. The extent of the study is geared to your objectives. This means that the research you order might, but does not necessarily have to be, elaborate and time-consuming. We offer agile, short-term “fast forward projects” like trend monitorings, but also multi-level, long-term studies like, for example, KPI trackings. We are your competent, experienced and reliable partner for all “classic” market research questions in the area of e-commerce:
- Target group understanding & segmentation (also as comparison to behaviour-based data)
- Concept and advertising tests
- Customer satisfaction
- Competitor analysis
- Brand monitoring: tracking of brands and images
- Trend monitoring: tracking of e-commerce trends
Toolbox
We offer e-commerce market research that is tailored to your needs and adapt the way we apply our methods perfectly to your research questions. Our methods include well-tried standard solutions, but also a number of elaborate, cutting-edge techniques: