GIM Semiotics

Identification of marketing relevant image and text elements that are typical for a certain category or a certain topic 

Method
Our semiotics experts (not the end users) find out what your product's packaging and communication conveys about the product, how this can be placed in the category context and what should be changed in order to position the product / the brand in another direction.

If necessary, the opinion of the end users can also be collected in order to verify the findings.