Market research around care, cosmetics, fashion and baby products
Care and cosmetic products are probably among the best-explored consumer goods. In fields as manifold as skin care, decorative cosmetics or exclusive fragrances, brand positioning surveys, U&A studies, shopper research, and pack and product tests are standard for many manufacturers and the category experts at GIM.
Yet, this industry is also facing enormous challenges: Permanent pressure for innovation and, at the same time, high market saturation. Increasing skepticism among consumers regarding benefits and ingredients. Increasing pressure from retail. Digitalization of distribution and, in the future, even of the use of care products.
These are precisely the issues body care experts at GIM are dealing with: What does it mean if the shower gel automatically reorders itself shortly before you run out of it? When will the first lipstick with individual color selection come out of the 3D printer? What other trends will follow after “free from” certain substances?
GIM’s offering is positioned exactly at this interface:
- Flexible, committed work in typical standard projects, high industry competence.
- An eye for details and “minor” optimizations, as well as for visions and the big picture.
- Diversity of methodologies, so even standard projects will never become boring.
- A good feel for a practical and actionable communication of research results.
Get in touch with us, we look forward to hearing from you.
Why GIM?
- Safaris
Safaris provide new insights into the supposedly familiar target group. It combines interviews about the respondents’ life worlds, with visits to places typical of the respective target group and conversations with everyday experts. For example, when was the last time you did research in remote countryside regions? During a village Safari, you learn how trends are received far away from the big cities, how shopping works without a neighborhood shopping center, and how beauty is discussed in the countrywomen’s club. - Shopper research
The POS is still the central point for brand communication and thus, for purchase decisions. In 20 years of shopper research, we have acquired comprehensive knowledge about categories and methodologies. We are working with qualitative interviewing and observation techniques which range from very simple (e.g. accompanied shopping or exit interviews) to highly complex (e.g. virtual surveys with VR glasses or Wi-Fi tracking to record walking routes at the POS). - Qual-Quant short track
The close interconnection between qualitative and quantitative research at GIM allows for very pragmatic and, at the same time, highly flexible research programs to test concepts, product ideas or product communication. A typical example is the screening of a variety of product ideas in a classroom approach, with a qualitative follow-up in a concept development workshop and the subsequent quantification in an online panel, all this in three weeks from the onset of the study to the reporting of results, based on a procedure precisely adjusted to your needs. - Workshopping
An aspect which is just as important as good market research is the communication of the results to the company. Teams with frequently changing members, the high pressure of innovation, and the increasing need for information going beyond the classic reporting of results, make workshops an important communication tool. In this context, we offer formats as diverse as Review Boards, in which we review and process the diversity of research results at your company together with you, or Market Place Workshops, where we develop and fine-tune new ideas together with consumers.
