GIM Safaris
Right in the middle of consumers' lives
Topic
A GIM Safari is a very flexible organised day full of action, and information, with GIM as target group and brand expert who will lead you and your consumers on a joint expedition. We will go where your target group is: shops, clubs, hip vegan restaurants, fitness centres and many other locations.
Each Safari event is tailored to a certain (research) topic. A Safari enables you to experience the newest developments right where they happen, and swiftly incorporate the knowledge you have gained into your product development, marketing and communication. You get new ideas and suggestions including a top line report in which we structure and summarise the most important insights of the day for you.
Areas of application
Some of the recent events give you an idea of the broad range of topics and research areas that can be covered by GIM Safaris:
- Tomorrow’s food: Berlin’s culinary scene comprises far more than just kebab and “Currywurst”. Come with us and get to know Berlin’s new league of chefs who have dedicated themselves to conscious, sophisticated cooking and explore the newest retail and service offers with us.
- Project “child”: Modern macchiato mothers and their children, toddlers learning Chinese and functioning as accessoires. Together, we will not only find out what parents need, but gain a deeper understanding of this next generation of early learners.
- Everything is connected: The “smart home” becomes reality. But who are these consumers who actually want to control their heating, refrigerators and music collections with their smartphones? Nerds, control freaks or cheapskates? Let’s get together and find out!
- Digital natives & e-behaviour: How do young people actually interact, using the digital media they are growing up with and that are an integral part of their everyday lives?
Toolbox
Safari events are different. This is why we do not use any “methods” as such at these events. In fact, GIM Safaris comprise speeches, discussions, interactions and expeditions that make up this exciting and varied day during which you will discover familiar, new and out of the ordinary aspects about your topic of choice.
References