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GIM Net Listener™

The social web analysis that digs deeper

Topic
GIM NetListener™ is an explorative research solution driven by our employees‘ analytical minds, passion and curiosity. It provides you with detailed and comprehensive results about your brand presence and brand perception in the social web. GIM Net Listener is based on well-tried ethnographic methods. With these tools, we can systematically identify, analyse and map the contents produced by committed consumers in the social web on a daily basis, no matter whether the content is found on Facebook and Twitter or in forums and weblogs.

Areas of application 
We find out for you how your brand is perceived, discussed and assessed by consumers in the social web. For this purpose, we will determine the relevant sources and topics together with you. Afterwards, we will analyse the selected topics and sources with qualitative methods and in the end, provide you a reliable, context-sensitive overview that is more than just a mere content analysis, it discloses and explains how discussions in the social web work. For you, as a supplier of products or services, this means: comprehensive understanding instead of numbers!

For this purpose, NetListener™ transfers ethnographic research methods into the social web, a central and dynamic place where consumers from all over the world discuss brands, products and trends.

Toolbox 
With NetListener™, we analyse social media contents for you in four steps. Within these steps we deploy different methods or tools:

  • Phase 1: In order to get an overview over the potential of your research object, we identify all relevant sources for you within the scope of a first tool-based web screening. The number of identified sources forms the base for the assessment of your potential.
  • Phase 2: In a second step, we explore the identified sources in detail, regarding the quality of their content, and extract all relevant passages with the help of a crawling tool.
  • Phase 3: After that, a GIM research team codes the contents systematically. The team comprises members with experience in the respective category and the respective language areas that need to be analysed. The code system is now continuously developed and fine-tuned in the scope of an iterative process.
  • Phase 4: The final step is the actual qualitative analysis and interpretation of the social media contents, with the objective to answer your individual research questions.