GIM Future Research & Trend Research
Future research made by GIM: Values & Visions 2030
Topic
Nobody knows what tomorrow will bring. We do know, however, that fast technological and medical progress has opened up unprecedented possibilities to design people’s lives. In this phase, GIM’s future research helps you navigate through the diversity of future prognoses. At the centre of our future research is our future and value study Values & Visions 2030, a mapping of the future that explores the change of attitudes and values in society on the basis of central megatrends.
At the end of this page, you find a link to the study’s homepage where you can get exclusive information about the content and status quo of the study, and sneak a peek at our ongoing work in the “workshop”.
Areas of application
On the basis of our long-standing experience in the area of future research and our Values & Visions, we identify and interpret the relevant lifestyles and consumption orientations of Western-oriented societies and China within the coming 15 years. Our goal: we try to draw an outline of the future that will enable you to be prepared for potential surprises, and to identify strategic opportunities in today’s and future business areas.
GIM Future Research analyses the value change in society and generates insights that can be implemented swiftly, and will make your brand management relevant for your target group and fit for the future. Apart from that, you can use what we know about the future to assess your product development and innovation processes.
Practically speaking, Values & Visions 2030 is designed to enable your brand management to evaluate how fit for the future your brand is and to take the respective strategic measures if necessary.
Toolbox
Due to the fact that the Values & Visions 2030 study is in its final phase, the toolbox of the future research is filled with numerous special offers.
Apart from the special offers related to “V&V2030“, we also provide well-tried qualitative and quantitative research methods, which we have deployed during our long-standing history of successful GIM value and future research.
Among these, there are all kinds of future workshops, “classics” of qualitative research, like in-depth interviews, different online techniques but above all our Delphi studies.
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