Target Group Research
Optimisation of the entire marketing strategy, reduction of waste coverage (brands, products, services)
Method
In the scope of GIM Target Group Research, we use our entire method portfolio. We combine quantitative and qualitative methods and connect offline and online methods.
Among other things, we research usage & attitudes, socio-cultural lifestyles and consumption styles as well as specific objective groups (e.g. kids, youth, young adults, householders, 50+, deciders, migrants etc.).
References