GIM Value Visuals™

Researching value orientations in society, also as guidlines for individual consumption behaviour

Method

GIM Value Visuals™ is a set of both quantitatively and qualitatively validated images representing different values.

The visuals are used either in in-depth interviews or quantitative interviews. The interviewees classify the different values in relation to a communication route, a product, a brand or the entire category.

These can optionally be compared with the individually relevant values of the call partners.

Reference
GIM Values