Eye-Tracking

Recording the eye movement of a test person

Method
The test person puts on a special eye camera (e.g. eye tracking glasses) which records his / her eye movements. Based on the respective movements of the pupils, the device records which section of the test object (e.g. packaging, website, product design) the person looks at how often and for how long.

The recorded data are discussed with the test person afterwards in order to  find out and interpret the reasons for the eye movements (motives).