Car Clinics

Collecting the relevant target groups' evaluation of certain vehicle characteristic

Method
We present test vehicles (also prototypes) and competitor vehicles to our clients’ target group(s) in large halls and under conditions of strict secrecy.

The vehicles are evaluated regarding specific criteria (e.g. design, materials, functionalities, purchase motives, etc.) with quantitative and/or qualitative methods.

Via test drives, we can find out the vehicles’ driving characteristics as perceived by the respondents.

Reference
GIM Clinics