Online diaries, journals and blogs

Online documentation of everyday life, product usage, brand experiences, media usage, experiences with illnesses etc.

Method

Depending on the concrete assignments, different types of questions ranging from open to closed and from creative to projective, are pooled in a journal. The participants can respond to the questions on their mobile phones or laptops and can upload photos or videos.

Online blogs are mostly used as individual assignments for study participants. In contrast to online diaries, whose structure is usually rather closed, blogs tend to be used to work on more open research questions.