GIM France: a successful participation in "Printemps des Études" in Paris


On 14th and 15th of April, we had the pleasure of participating for the second time in the “Printemps des Etudes”, the largest exhibition gathering all the important players of business studies, communication and marketing in an exceptional place: the Palais Brongniart in Paris.

Since its first exhibition in 2010, “Printemps des Etudes” has continued to grow and become a key event in the world of marketing both nationally and internationally.

For GIM France, this 5th year of the trade fair was an opportunity to consolidate GIM’s presence and assert its creative and inspiring identity with a workshop on « Idea Market »! From the decoration of our stand to our workshop on Idea Market, everything was thought in every detail in order to communicate the methodology that we wanted to highlight this year: co-creation! Our stand welcoming miniatures, play dough, lego, wooden toys and two beautiful fruit baskets, received compliments from visitors and journalists at the fair.

More than 124 major players in the sector of market studies and 2 565 visitors were present at this year's show. The fair was very productive in terms of conferences / workshops. It was an opportunity for Monja Messner and Selen Destailleur to present a workshop on « Idea Market » to a large audience. The workshop was a great success and we are now following up with contacts.

Like last year, all members of our project team, Clément Catinchi, Selen Destailleur, Nicki Germain, Delphine Goux were present at the exhibition to represent GIM France and spend this wonderful time together! We enjoyed participating this important event very much and welcomed many key visitors to our stand.

After two days of interesting meetings and fruitful discussions, and a workshop that attracted attention, we returned to Lyon with lots of new ideas and many opportunities for collaborations, which have already begun to take shape.