GIM FRANCE: A NEW PARTNERSHIP TO CONDUCT SENSORIAL RESEARCH!


From now on GIM France proposes sensory studies in many industries such as food & beverages, cosmetics, pharmaceuticals, textile, automobile, equipment etc., thanks to its partnership with SensoStat, a French institute with an international network, specialized in sensory analysis.

Based within the ‘Taste and Food Sciences Centre’ in Dijon, SensoStat has a laboratory with high quality professional equipment, a talented staff including scientists and statisticians, a panel composed of members selected for their sensory abilities and trained rigorously and regularly to maintain the quality and objectivity of their evaluations.

That’s how sensorial analysis can give descriptive results in addition to hedonic ones (usually done in classical market research). With this partnership, GIM France aims to connect scientific sensorial analysis to creative market research.

Briefly, SensoStat helps you to find the right recipe for your new biscuit and GIM France will support you for the rest of the product development chain (consumer insights, packaging, target group segmentation, claims, communication etc.).